Ingredients & Product Knowledge
Using biomimicry from four different biomes – or large, naturally occurring habitats, such as a forest or tundra – we have worked with some of the most sophisticated raw material providers in the world to create products containing the latest in clean, nature-derived active ingredients, such as extremophiles (microorganisms that live in conditions of extreme temperature, acidity, alkalinity, or chemical concentration), mesonutrients (the active compounds or antioxidants within superfoods found in longevity-inducing Blue Zone diets), plant stem cells and bioferments that promote a healthy skin microbiome.
Environmental Stress & Defense Collection
Pollution & Blue Light Protection + Detox + Inflamm-Aging Defense
Harnesses the power of extremophiles and marine-based ingredients to detox and reset the skin’s natural defense system to protect against, blue light emitting devices, pollution, hypersensitivity and the new skin wellness imperative –inflamm-aging.
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Blue Sea Kale – a grey-green halophytic plant that lives in the harsh coastal environment off Brittany, France. Rich in Vitamin E, sterols, sulfolipids and carotenoids, this maritime plant extract helps prevent degradation of the extra cellular matrix - a three-dimensional network of macromolecules, such as collagen, enzymes, and glycoproteins, that provide structural and biochemical support of surrounding cells.
Aloe Leaf Juice – an extract of the leaves of the aloe, rich in amino acids, enzymes, minerals and vitamins. Exhibiting a strong anti-inflammatory activity due to the enzyme bradykinase. By inhibiting the inflammatory mediators, it helps to reduce excessive inflammation while protecting you from free radicals and provides antioxidants that protect the skin from the damaging effects of environment.
Cold-Pressed Jojoba Oil – although commonly referred to as an oil, Jojoba is a liquid wax that readily combines with skin sebum to create a breathable, non-comedogenic protective surface film. Rich in phytosterols and myristic acid, this emollient ingredient assists in preventing epidermal water loss.
Black Pearl - said to bring about abundance and prosperity, helps equalize hormonally imbalanced skin.
Sea Lavender - one of the most powerful antioxidants available, Sea Lavender is rated 9426 on the ORAC scale. Naturally adaptive to its harsh maritime environment, Sea Lavender helps protect against UVA and UVB radiation while calming and soothing the skin.
Rose Water – rich in antioxidants and anti-inflammatory properties, Rose Water has been used for centuries to balance, tone and hydrate the skin, while deferring aging and centering the heart.
Ectoin – an extremophile, microorganism that capable of surviving in inhospitable environments such as deserts, salt lakes, arctic ice, the deep sea and hot springs. Discovered in 1985 in a salt lake in Wadi El Natrun (Egyptian desert), Ectoin is a multifunctional active that helps prevent cell damage and inflammation caused by urban, internal and external environmental stressors.
Arctic Winged Kelp – helps maintain skin integrity while promoting cohesion and firmness of the cellular architecture. Downregulates progerin, a key contributor to cellular aging.
Rosehip Seed Oil – wild harvested and handpicked, this golden-red berry is a potent natural source of Vitamin C. Also referred to as a “tonic” or diuretic oil containing Trans Retinoic Acid and used for centuries for its skin cellular repair properties.
Harpoon Weed – calming and soothing active sourced off the coast of Brittany (France) and the Azores Archipelago (Portugal), these red algae contain a newly discovered molecule – Mycosporine-like amino acids (MMAs), commonly described as “microbial sunscreens.” As a biomarker of efficacy, Harpoon Weed down regulates “contagious aging,” induced by Senescence Messaging Secretome (SMS), or the contamination of healthy cells by damaged cells, thus protecting the skin’s “youth capital.”
Purple-Red Algae Stem Cells – helps improve vascular tonicity and decrease rosacea effects and redness. Promotes skin uniformity and radiance while helping mitigate sensitivity and capillary damage.
Evening Primrose Oil – one of the richest sources of Gamma Linoleic Acid (GLA); an invaluable oil in helping alleviate inflammatory skin conditions, especially rosacea, acne, eczema and psoriasis.
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MICROBIOME & OIL BALANCING COLLECTION
Microbiome Support, Oil Control, Pore Refining and Problem Skin Support
Employs the latest pre-, pro- and postbiotic technologies to harmonize the skin’s natural microbiome and address lifestyle-induced skin immune system conditions, such as problem, hormonally chaotic and escalating atopic dermatitis concerns.
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Glacial Oceanic Clay – difficult to access and rich in minerals and rare earth elements, glacial sea silt is a clinically proven highly functional ingredient that shows remarkable results in problem and oily skin formulations.
Skullcap – targets multiple steps in the inflammatory process, Skullcap captures free radicals and helps reduce skin inflammation by acting on GABAb (gamma-butyric acid b) receptors and by stimulating the release of beta-endorphins. The effect is a stronger, healthier skin barrier and reduced pain and burning sensations.
Glacial Mineral Water – a mineral-rich water containing over 60 minerals and trace elements - vitamins, mineral salts and amino acids obtained through a natural state-of-the-art process that disassociates a clear, aqueous essence from Canadian Glacial Oceanic Clay. Unlock time-bound glacial minerals to promote skin wellness and a healthy microbiome.
Moonstone - said to promote inner growth and strength; mattifies and tones oily chaotic skin.
High Alpine Willow Herb – extracted from a rare Alpine species of Willow Herb organically cultivated in the Swiss Alps at altitudes of over 1000 m/3280 ft. Willow Herb is rich in both flavonoids and Oenothein B – key compounds that show pore-refining, sebum-regulating and anti-inflammatory activities.
Lavender Water – soothes and invigorates the skin and helps calm inflammation and skin irritation due to its antiseptic properties. Helps detoxify and refine the appearance of pores while aromatically helping reduce anxiety and stress to promote a good night’s sleep.
Edelweiss Stem Cells – in addition to balancing the skin’s natural microbiome, Edelweiss delivers V-shape lifting properties that tighten and smooth crow’s-feet and wrinkles. Provides protection against oxidative stress (air pollution, UV radiation) and recreates skin tension by restoring the mitochondrial dynamism.
Black BeeOme™ – produced in isolated Swiss mountain valleys, this highly specialized skin elixir is obtained by fermenting the honey of a rare, old dark honeybee species with the bacteria Zymomonasmobilis. In vitro studies have shown that after washing, Black BeeOme™ promotes faster recolonization of the skin’s microflora, and helps restore the skin barrier, reduce sebum production and restore skin uniformity.
Black Cumin Oil – with its slightly spicy aroma, is a highly nutritious and essential fatty acid-rich oil that absorbs beautifully into the skin, while actively fighting blemishes.
Arnica – is infused into cold-pressed Sunflower Oil to help stimulate blood flow, promote healing and prevent bruising and scarring of the skin. The flowers contain helenalin, a sesquiterpene lactone, phenol carbonic acid, flavonoids and coumarins, known for anti-inflammatory and soothing properties which help renew the skin after exposure to stress.
Achiote – extracted from the seeds of the African Red Lip Tree, also known as Annatto, this multifunctional active acts as a purifying, pore-refining, resurfacing and moisturizing agent. Achiote also helps keep the microbiome in balance, decreases sebum production, hyper-keratinization and inhibits the virulence of germs triggering inflammation and problem skin.
Lilac – acts as an astringent, calming, skin conditioning, purifying and sebo-regulating agent. It is designed to mattify and equalize and tone oily and problem-prone skin.
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AGE-OPTIMIZING & CELLULAR DEFENSE COLLECTION
DNA & Cellular Health Support + Age-Deferral + Extracellular Matrix Health
Leverages nature-inspired, cutting-edge biotech ingredient technologies to intercept aging at its source. Maintaining optimal skin wellness is a universal concern. This collection targets cellular health by helping protect the nuclear envelope from the natural forces of entropy, support collagen and elastin production, and reinforce barrier function.
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Icelandic Moss – a circumpolar lichen abundant throughout the Arctic and mountainous regions of the northern countries, including North America. Known for its unique moisturizing properties, is rich in the polysaccharides lichenan and isolichenan which adhere to cell membranes to form a naturally protective and moisturizing film.
Fern – prolific member of the forest ecosystem, contain numerous active compounds in its leaves and stems, including five chlorogenic acid isomers: p-coumaric, vanillic, fumaric, quinic, and caffic acids. Having powerful antioxidant and anti-inflammatory properties that boost mitochondrial activity – the skins natural energy system. Fern helps protect against oxidative and environmental stress, plus DNA damage.
Peat Moss – has the unique capacity to retain 20 -30 times its own body weight in moisture.
Amber - said to balance emotions and clears the mind; helps boost skin immunity and cellular renewal.
InCelligence™ – a biotech blend of Sunflower Seed Oil, Ethyl Ferulate, Rosemary and Tocopherol. This haia advanced hydrosol suspended active, helps protect against cellular and DNA entropy. The combination of Carnosolic Acid isolate from Rosemary, Ethyl Ferulate and Uridine Monophosphate (a nucleotide) supports DNA protection, synthesis and repair in a circadian balancing breakthrough that helps reset cellular “jet lag.”
Summer Snowflake – an adaptable spring-blooming bulb known to contain alkaloid secondary metabolites having muscle relaxant properties. Sustainably extracted using no chemical solvents or processing aids and generating no chemical waste, Summer Snowflake Bulb extract produces a natural Botox effect by helping smooth and reduce the appearance of facial wrinkles, expression lines, crow’s feet and perspiration for a healthy fresh-looking appearance.
Moss Stem Cells - helps activate the lamin A gene responsible for the nuclear envelope structure and the nuclear transport gene RanBP17. Supports the skin’s adaptation to climatic stresses, helps protect against urban aggressors, and improves hydration, barrier function and skin homogeneity after just 2 weeks.
Red Maple – a sustainable red maple bark extract that mitigates the main cause of skin aging – oxidative stress and inflammation, while improving skin quality, firmness and elasticity by boosting key components of the Extra Cellular Matrix (ECM).
Yellow Birch – Birch sap is prized for its ability to reduce inflammation, purify, and hydrate skin. It contains seventeen amino acids, minerals, enzymes, proteins, antioxidants, and vitamins. Birch functions as an astringent since the bark contains a high concentration of tannins which cross-link with keratins – proteins that create an invisible film that can tighten and tone the skin, while reducing the appearance of enlarged pores.
Beech Bud – sourced in the Ardèche Mountains of France, Beech Buds are known for their intense concentration of polyphenols, amino acids, and other primary metabolites. Clinically shown to increase oxygen uptake (+71%), this concentrated active helps improve cutaneous moisturization, reinforce epidermal architecture and reduce line and wrinkle depth.
Black Spruce – dominates the boreal forests of North America and is the only species able to survive in the Tundra. High in camphene a monoterpene and a-pinene and bornyl acetate, chemical compounds that contribute to its anti-inflammatory and analgesic effects. Additionally, provides energetic and emotional support for calming anxiety and elevating mood.
Blackberry Oil – contains high levels of Omega 3 and 6, as well as vitamin C and E. Helps repair damaged and environmentally stressed skin, while helping reduce fine lines and wrinkles.
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HD RESTRUCTURING & BRIGHTENING COLLECTION
Deep Hydration, Wrinkle Reduction, Resurfacing, Brightening, Age-Deferral Support
Recognizes that life happens and that as we age, we ultimately require a solution that focuses on restructuring the skin’s natural scaffolding, and helping smooth lines, boost radiance, reduce wrinkles and mitigate the negative impacts of photoaging as a result of prolonged exposure to the sun over a lifetime.
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Prickly Pear – is an ultra-refined elixir that helps block the release of stress markers from sensory nerve cells to calm and soothe irritated skin. Prickly Pear features outstanding hydrating and anti-inflammatory properties thanks to its high content of water-binding compounds.
Desert Lime – contains 9 phyto-active compounds, in a multi-functional active designed to promote hydration, de-pigmentation, collagen synthesis, whitening, wrinkle softening and age deferral, all from a single source.
Argan Oil – in support of various women’s cooperatives in Morocco, is a high-grade cold-pressed oil harvested both from the Argan tree itself and by using local goats. This highly functional, Vitamin E, antioxidant and phystosterolrich oil helps mediate the skin’s pro-inflammatory response, reduce perioxidation and support a healthy, well complexion.
Smithsonite - this crystal is said to have healing, stress relieving and skin immune system boosting powers.
Tasmanian Pepperberry – touted as the next superfood because of its high antimicrobial and antioxidant properties, was commonly used by Aborigines to treat a variety of conditions and ailments. Rich in anthocyanins, chlorogenic acid, rutin, flavone glycosides, and a high dose of Vitamin C and E make it a natural choice for age-deferral, brightening, antiglycation, collagen synthesis, capillary strengthening and radiance boosting.
Resurrection Plant – renowned for its ability to survive almost complete desiccation and adapt to conditions of prolonged drought in its natural environment. It can survive in dormancy for several years and lose up to 95% of its moisture content without sustaining cellular damage. This multifunctional botanical helps reactivate the skin’s youth capital in tired, stressed and environmentally compromised skin.
Kakadu Plum – contains more than 100 times the amount of Vitamin C in an Orange. This drought-tolerant bush superfood helps protect the skin against oxidative stress and enhance skin radiance, tone and evenness for an overall brightening and remodeling effect.
Baobab Oil – is cold pressed and ethically sourced from a small African community taking pride in the production of this naturally regenerative, collagen- and elastin-stimulating oil. Containing high concentrations of Vitamins A, D, E, F and Omega 3 Essential Fatty Acids, Baobab Oil rapidly absorbs to quickly deliver a power portfolio of brightening and restructuring super actives.
Riberry – growing in the volcanic soils of Australia’s subtropical rainforests, Riberry contains an intoxicating range of phyto-actives that help brighten, structurally repair and protect against environmentally induced photoaging and cellular entropy.
Muntari Berry – a rare Australian berry that is known for its antimicrobial, soothing, anti-inflammatory and age-deferral properties. Muntaries promote skin radiance while deeply hydrating drier senescent skin.
Desert Peach (Quandong) - a wild fruit also known as Quandong, is native to the desert regions of central and southern Australia. Quandong was a staple food for the Pitjantjatjara people for over 50,000 years. Hand harvested and dried, the fruit and crushed kernels were used as an alternative to meat. The kernels contain 25% protein and 70% complex functional oils.
Gallic Acid – a new generation of skin melanoregulator molecules activated by the stratum microbium. It contains the patented THBG ingredient (Tri Hydroxy Benzoic acid alpha-Glucosides). Once applied on skin, THBG is partially converted by the skin microbiote into THBA (Tri Hydroxy Benzoic Acid – a natural inhibitor of tyrosinase), which acts in synergy with THBG to control the skin color.
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ADVANCED WELLNESS SOLUTIONS
Skin Type and Condition-Specific Masks Designed to Maintain Optimal Skin Health & Wellness
A series of targeted solutions for augmenting any of the previously mentioned, skin wellness collections. Exfoliants, eye treatments, and blue zone-inspired face masks steeped with ancient grains, leafy greens, root vegetables, age-delaying mesonutrients, antioxidant-rich Chinese herbs, exotic spices and food sources that feed the skin and body, especially when paired with ingestibles and a sound nutritional plan.
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Ashwagandha – known as “Queen of Ayurveda,” Ashwagandha is a versatile adaptogenic herb with a host of skin care benefits, including combating dryness and irritation, helping boost cellular energy and radiance, and promoting over all skin wellness. As a tonic, boosts energy and improves overall health and longevity.
Nordic Cotton – obtained from the flowers and stems of the Cottonsedge plant, unique to the tundra and Nordic climate regions. Capable of surviving extreme conditions, Cottonsedge synthesizes active ingredients such as sugars, polyphenols and minerals, which protect the plant and similarly boost the skin’s resistance to the elements.
Gotu Kola – helps boost microcirculation, stimulate pro-collagen production and the natural repair functions of the skin. Four therapeutic molecules are responsible for both the plant’s skin impact – Asiatic Acid, Aadecassic Acid, Madecassoside and Asiaticoside. Known for its lifting and firming properties.
Amaranth – scientifically known as Amaranthus, Amaranth is technically a seed and not a grain. Rich in polyunsaturated fatty acids, including 20-35% oleic acid, 40-55% linoleic acid and squalene >5%, Amaranth is known for improving skin elasticity, reducing wrinkles, supporting skin longevity, and helping provide optimal conditions for a flourishing skin microbiome.
Millet – this supercritical CO2 extract of millet contains valuable linoleic acid, the triterpenoid miliacin inhibits lipid peroxidation, as well as other phytosterols and squalene which help stimulate cell proliferation, increase metabolism and regenerate tissue. Its natural anabolic activity helps support a bright and healthy complexion and balanced microbiome.
Lactococcus Ferment – helps maximize and support the colonization of good bacteria, which help strengthen the skin’s natural defense mechanisms and promote optimal hydration, reduced inflammation and redness, improved barrier function and a reduction of fine lines and wrinkles.
Kale Protein – beneficial to all skin types, dark leafy-green Kale is packed with nutrients that detox occasionally chaotic skin, improve hydration and elicit natural cell turnover. Kale is easily the new must-have ingredient in your skin care regime.
Saffron – this ancient and highly prized ingredient is extracted using a patented technology known as Eutectigenesis, providing a wider and richer spectrum of active compounds which are highly bioavailable. Saffron Flower contains more than 150 volatile and aroma yielding compounds, including carotenoids such as zeaxanthin, picrocrocin and lycopene, which are mainly responsible for the deep orange color and intense antioxidant capacity.
Curcumin Oil – aka the Golden Spice of Life, Curcumin has become a superstar active with numerous health benefits recognized around the world. 100% traceable, environmentally sustainable, authenticated, and standardized to contain maximal amounts of curcuminoids, the haia source is particularly valued for its anti-inflammatory properties and ability to support age-deferral.
Dragon’s Blood – the dark red sap earns its local name of “Sangre de drago,” and has been used since ancient times by indigenous Amazonian tribes. Applied directly on the skin, the sap forms a protective film, a second skin, thus avoiding external aggressions and accelerating the regeneration of skin cells. Simple phenols, diterpenes, phytosterols, biologically active alkaloids and lignans are responsible for the active’s antibacterial and anti-inflammatory properties.
Stevia – obtained using the new PHENOBIO™ subcritical water extraction technology, this vegan-friendly active employs a retinoid-like mechanism that helps minimize the appearance of wrinkles for youthification.
Illawarra Plum – naturally high in flavonoids (cell-signaling plant metabolites), this Eastern Australian super-antioxidant is up to seven times more effective at free-radical neutralization than blueberries.
Pink Rock Rose – especially rich in polyphenols, Pink Rock Rose helps neutralize reactive oxygen species (ROS) and helps improve the age-compromised cellular defense system found in senescent skin.
Jiaogulan – an herbaceous climbing vine native to South and East Asia as well as New Guinea. Jiaogulan, “the immortality herb,” helps activate LXR which stimulates differentiation of keratinocytes and augments lipid synthesis in sebocytes to help repair the skin barrier from within.
Echinacea Stem Cells – helps strengthen thin and delicate skin, while stimulating new collagen synthesis. Helps prevent collagen loss and reduces the capillary permeability. Lessens dark circles.
Sacha Inchi Peptide - an exotic natural botanical peptide, Sacha Inchi is a multi-functional, anti-aging active clinically proven to decrease sagginess for a more contoured appearance. Helps restructure and smooth the skin, increase dermal density to minimize lines around the eyes.
Caffeine - a natural vasoconstrictor, Caffeine helps vasoconstrict blood vessels to mitigate dark circles and eye puffiness.
Lupine Peptide - rich in glutaminated peptides, oligo-elements and vitamins; helps brighten and minimize fine lines.
Pumpkin Fruit – a Pumpkin bioferment perfect for softening, exfoliating, resurfacing and smoothing the appearance of fine lines, while brightening the complexion.
Diatomaceous Earth - gentle mechanical exfoliant from the protective shells of diatoms harvested from the ocean floor.
Lactic Acid - an alpha-hydroxy acid that is clinically effective on minimizing lines and resurfacing the skin.
Sichuan Pepper – a CO2 extract from the fruit husks. High concentrations of lipophilic alkylamideshydroxy α and β-sanshools produce a tingling and skin energizing effect, in addition to soothing and reducing skin discomfort and itching associated with daily mechanical shaving.
Kombucha – commonly known as Kombucha, helps improve overall skin quality via anti-glycation activity that enhances radiance and color. Helps re-densify the adipocyte cells creating a lipo-filling effect for smoother fresher looking skin with decreased roughness.
Peppermint – a cooling astringent, antiseptic and anti-inflammatory that can balance the pH level of the skin and also help regulate oil production, thus alleviating problem skin, as well as rashes and redness.
eco certified
Beyond simply choosing mostly organic ingredients, we made a goal of achieving the highest level of organic and natural product certification that exists.
The COSMOS standard signature is a consumer guarantee that can be trusted far beyond certifying the organic content of a product. Over 8,000 approved ingredients and 7,000 raw materials are scrutinized from seed, to plot of land, to agricultural and harvesting methods, manufacturing practices – biodegradability of chemicals and solvents used in ingredient extraction and processing, to the sustainability of packaging down to the spring and ball bearing components in a lotion pump. The COSMOS-standard defines the criteria that haia must meet to ensure all products are genuinely organic, globally inscrutable and produced to the highest feasible sustainability levels.
Under the COSMOS organic standard, performance need not be sacrificed due to an ingredient’s plant-based origin, but rather enhanced due to the marriage of biotechnology and nature to produce immediate and noticeable results. We chose the COSMOS standard because:
Transparency – according to our 2018 GWI Consumer Insights Study, consumers are confused and want transparency. This independently authorized certification body ensures consumer safety.
The Best of the Best - COSMOS-certified products are produced to the highest standards for organic and natural cosmetics.
Beyond Product - the COSMOS standard provides oversight of the entire product lifecycle from agricultural site (the soil and seed) to finished product.
Global Acceptance - COSMOS is the recognized harmonized European Standard, collaborative, inclusive, comprehensive.
Partners | Suppliers are Accountable - all supply chain participants must have corporate sustainability plans. haia must ensure packaging is minimized, products are environmentally-friendly and all partners have an environmental and waste management plan as participants in the supply chain.