{"title":"Mature Skin Type","description":"\u003ch2\u003eAnti-Aging Skincare for Mature Skin\u003c\/h2\u003e\n\u003cp\u003eMature skin needs more than moisture — it needs formulas that actively firm, brighten, and restore. Every product here is built on clean, botanical actives that support collagen, elasticity, and long-term skin health.\u003c\/p\u003e\n\u003ch3\u003eBuild Your Routine\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCleanse:\u003c\/strong\u003e The \u003ca href=\"\/products\/blue-sea-kale-cream-cleanser-i-am-calm\"\u003eBlue Sea Kale Cream Cleanser\u003c\/a\u003e protects collagen while cleansing. For brightening, try the \u003ca href=\"\/products\/brightening-dermal-restructuring-cleanser-i-am-patient\"\u003eBrightening + Dermal Restructuring Cleanser\u003c\/a\u003e with Argan Oil and Desert Lime.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTone:\u003c\/strong\u003e The \u003ca href=\"\/products\/woodland-wintergreen-hydrosol-toner-i-am-well\"\u003eWoodland Wintergreen Hydrosol Toner\u003c\/a\u003e visibly smooths fine lines. For antioxidant defense and radiance, reach for the \u003ca href=\"\/products\/tasmanian-pepperberry-hydrosol-toner-i-am-passionate\"\u003eTasmanian Pepperberry Hydrosol Toner\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSerum:\u003c\/strong\u003e The bestselling \u003ca href=\"\/products\/moss-stem-cell-dna-support-serum-i-am-wise\"\u003eMoss Stem Cell DNA Support Serum\u003c\/a\u003e firms and hydrates deeply. Pair with the \u003ca href=\"\/products\/kakadu-plum-antiox-c-serum-i-am-powerful\"\u003eKakadu Plum Antiox-C Serum\u003c\/a\u003e to boost collagen and fade dark spots, or the \u003ca href=\"\/products\/extremophile-cellular-reset-serum-i-am-confident\"\u003eExtremophile Cellular Reset Serum\u003c\/a\u003e for environmental protection and firmness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMoisturize:\u003c\/strong\u003e The \u003ca href=\"\/products\/boreal-age-optimizing-moisturizer-i-am-whole\"\u003eBoreal Age-Optimizing Moisturizer\u003c\/a\u003e repairs and reduces fine lines with Omega-rich Blackberry Oil. For brightening, the \u003ca href=\"\/products\/muntari-berry-ecm-restructuring-cream-i-am-persistent\"\u003eMuntari Berry ECM Restructuring Cream\u003c\/a\u003e targets age spots and hyperpigmentation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTreat:\u003c\/strong\u003e Resurface weekly with the \u003ca href=\"\/products\/multi-fruit-acid-enzymatic-exfoliant-i-am-resilient\"\u003eMulti Fruit Acid Enzymatic Exfoliant\u003c\/a\u003e. Reduce wrinkles with the \u003ca href=\"\/products\/natural-retinol-remodeling-brightening-treatment-i-am-intelligent\"\u003eNatural Retinol Remodeling + Brightening Treatment\u003c\/a\u003e. Restore with the \u003ca href=\"\/products\/tcm-inflammaging-reboot-mask-i-am-influential\"\u003eTCM Inflammaging Reboot Mask\u003c\/a\u003e (collagen-boosting)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEyes:\u003c\/strong\u003e The \u003ca href=\"\/products\/sacha-inchi-peptide-eye-brightening-cream-i-am-enlightened\"\u003eSacha Inchi Peptide Eye Brightening Cream\u003c\/a\u003e plumps and lifts. The \u003ca href=\"\/products\/3d-intensive-eye-renewal-serum-i-am-evolving\"\u003e3D Intensive Eye Renewal Serum\u003c\/a\u003e stimulates collagen synthesis and reduces dark circles.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull size \u0026amp; sample size available\u003c\/li\u003e\n\u003cli\u003eMix \u0026amp; match across collections to personalize for your skin concerns\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"blue-sea-kale-cream-cleanser-i-am-calm","title":"Blue Sea Kale Cream Cleanser - I am Calm","description":"\u003cp\u003e\u003cstrong\u003eHero Ingredients: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlue Sea Kale\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003efrom the \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eharsh coastal environment off Brittany, France. Rich in Vitamin E and carotenoids, this maritime plant extract helps prevent degradation of collagen and enzymes to support overall skin health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAloe Leaf Juice\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003ean extract of the leaves of the aloe, rich in amino acids, enzymes, minerals and vitamins to protect the skin from free radicals and provide antioxidant protection from the environment. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCold-Pressed Jojoba Oil\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003ealthough commonly referred to as an oil, Jojoba is a liquid wax that readily combines with skin sebum to create a breathable protective surface film. Rich in phytosterols and myristic acid, this emollient ingredient assists in preventing epidermal water loss.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/smhttp-ssl-54207.nexcesscdn.net\/media\/wysiwyg\/haia\/Ingredient-Charts\/Blue-Sea-Kale.jpg\"\u003e\u003c\/p\u003e","brand":"Haia Wellness","offers":[{"title":"Full Size","offer_id":42407511261433,"sku":"850010973005","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Sample Size","offer_id":42407511294201,"sku":"850010973005S","price":2.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2745\/4969\/products\/haia-Blue-Sea-Kale-Cream-Cleanser.jpg?v=1762530422"},{"product_id":"soothing-sea-lavender-hydrosol-toner-i-am-competent","title":"Soothing Sea Lavender Hydrosol Toner - I am Competent","description":"\u003cp\u003e\u003cstrong\u003eHero Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlack Pearl\u003c\/strong\u003e - \u003cspan data-mce-fragment=\"1\"\u003ehelps equalize hormonally imbalanced skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSea Lavender\u003c\/strong\u003e - \u003cspan data-mce-fragment=\"1\"\u003eone of the most powerful antioxidants available. Naturally adaptive to its harsh maritime environment, Sea Lavender helps protect against sun damage and environmental stress. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRose Water\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003erich in antioxidants properties, Rose Water has been used for centuries to balance, tone and hydrate the skin, while deferring aging\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/smhttp-ssl-54207.nexcesscdn.net\/media\/wysiwyg\/haia\/Ingredient-Charts\/Sea-Lavender.jpg\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Haia Wellness","offers":[{"title":"Full Size","offer_id":42407511425273,"sku":"850010973012","price":48.0,"currency_code":"USD","in_stock":true},{"title":"Sample Size","offer_id":42407511458041,"sku":"850010973012S","price":2.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2745\/4969\/products\/haia-Soothing-Sea-Lavender-Hydrosol-Toner.jpg?v=1762530422"},{"product_id":"extremophile-cellular-reset-serum-i-am-confident","title":"Extremophile Cellular Reset Serum - I am Confident","description":"\u003cp\u003e\u003cstrong\u003eHero Ingredients:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEctoin\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003ean extremophile that capable of surviving in inhospitable environments that helps to protect the skin from environmental stress and sun damage. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eArctic Winged Kelp\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003ehelps maintain skin elasticity while promoting cohesion and firmness of the skin. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRosehip Seed Oil\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003ewild harvested and handpicked, this golden-red berry is a potent natural source of Vitamin C. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/smhttp-ssl-54207.nexcesscdn.net\/media\/wysiwyg\/haia\/Ingredient-Charts\/Ectoin.jpg\"\u003e\u003c\/p\u003e","brand":"Haia Wellness","offers":[{"title":"Full Size","offer_id":42407511687417,"sku":"850010973029","price":95.0,"currency_code":"USD","in_stock":true},{"title":"Sample Size","offer_id":42407511720185,"sku":"850010973029S","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2745\/4969\/products\/haia-Extremophile-Cellular-Reset-Serum.jpg?v=1762530427"},{"product_id":"blue-light-insulating-moisturizer-i-am-courageous","title":"Blue Light Insulating Moisturizer - I am Courageous","description":"\u003cp\u003e\u003cstrong\u003eHero Ingredients:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHarpoon Weed\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003ecalming and soothing active sourced off the coast of Brittany (France) and the Azores Archipelago (Portugal), these red algae help to infuse the skin with antioxidants to protect the skin from environmental stress and damage. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePurple-Red Alage Stem Cells\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003ehelps improve circulation and decrease rosacea effects and redness. Promotes skin uniformity and radiance while helping mitigate sensitivity and capillary damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvening Primrose Oil\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003eone of the richest sources of Gamma Linoleic Acid (GLA); an oil  that helps in reducing redness, irritation and other sensitivity skin care concerns.\u003c\/span\u003e\u003c\/p\u003e","brand":"Haia Wellness","offers":[{"title":"Full Size","offer_id":42407511851257,"sku":"850010973036","price":85.0,"currency_code":"USD","in_stock":true},{"title":"Sample Size","offer_id":42407511884025,"sku":"850010973036S","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2745\/4969\/products\/haia-Blue-Light-Insulating-Moisturizer.jpg?v=1762530427"},{"product_id":"icelandic-moss-energizing-gel-cleanser-i-am-worthy","title":"Icelandic Moss Energizing Gel Cleanser - I am Worthy","description":"\u003cp\u003e\u003cstrong\u003eHero Ingredients:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIcelandic Moss\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003ehelp to create a protective barrier on the skin to improve resistance to environmental stress and sun damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFern\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003e source of powerful antioxidants that invigorate the skin to improve the skins natural defense against environmental stress and improve skin texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePeat Moss\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003ehelps to improve moisture retention and improve skin hydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/smhttp-ssl-54207.nexcesscdn.net\/media\/wysiwyg\/haia\/Ingredient-Charts\/Icelandic-Moss.jpg\"\u003e\u003c\/p\u003e","brand":"Haia Wellness","offers":[{"title":"Full Size","offer_id":42407512768761,"sku":"850010973081","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Sample Size","offer_id":42407512801529,"sku":"850010973081S","price":2.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2745\/4969\/products\/haia-Icelandic-Moss-Energizing-Gel-Cleanser.jpg?v=1762530444"},{"product_id":"woodland-wintergreen-hydrosol-toner-i-am-well","title":"Woodland Wintergreen Hydrosol Toner - I am Well","description":"\u003cp\u003e\u003cstrong\u003eHero Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInCelligence™\u003c\/strong\u003e – a blend of Sunflower Seed Oil, Ethyl Ferulate, Rosemary and Tocopherol. Helps to protect the skin skin from environmental free radicals and improve overall skin health and elasticity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSummer Snowflake\u003c\/strong\u003e – helps to produce a muscle relaxing effect to smooth and reduce the appearance of wrinkles and fine lines. Skin is left feel refreshed and renewed.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/smhttp-ssl-54207.nexcesscdn.net\/media\/wysiwyg\/haia\/Ingredient-Charts\/InCelligence.jpg\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Haia Wellness","offers":[{"title":"Full Size","offer_id":42407512899833,"sku":"850010973098","price":48.0,"currency_code":"USD","in_stock":true},{"title":"Sample Size","offer_id":42407512932601,"sku":"850010973098S","price":2.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2745\/4969\/products\/haia-Woodland-Wintergreen-Hydrosol-Toner.jpg?v=1762530443"},{"product_id":"moss-stem-cell-dna-support-serum-i-am-wise","title":"Moss Stem Cell DNA Support Serum - I am Wise","description":"\u003cp\u003e\u003cstrong\u003eHero Ingredients:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMoss Stem Cells\u003c\/strong\u003e - \u003cspan data-mce-fragment=\"1\"\u003ehelps to improve skins natural moisture retention and elasticity. Skin is left feeling deeply hydrated while the appearance of fine lines and wrinkles are reduced. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRed Maple\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003eHelps to improve skins firmness, elasticity and overall skin health \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYellow Birch\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003esource of minerals, enzymes, proteins, antioxidants, and vitamins. to help tighten and firm the skin while improving overall skin tone and reducing the appearance of enlarged pores.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/smhttp-ssl-54207.nexcesscdn.net\/media\/wysiwyg\/haia\/Ingredient-Charts\/Moss-Stem-Cells.jpg\"\u003e\u003c\/p\u003e","brand":"Haia Wellness","offers":[{"title":"Full Size","offer_id":42407512998137,"sku":"850010973104","price":95.0,"currency_code":"USD","in_stock":true},{"title":"Sample Size","offer_id":42407513030905,"sku":"850010973104S","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2745\/4969\/products\/haia-Moss-Stem-Cell-DNA-Support-Serum.jpg?v=1762530448"},{"product_id":"boreal-age-optimizing-moisturizer-i-am-whole","title":"Boreal Age-Optimizing Moisturizer - I am Whole","description":"\u003cp\u003e\u003cstrong\u003eHero Ingredients:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeech Bud\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003esource of polyphenols and antioxidants to improve overall skin texture and health. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlack Spruce\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003ehelps to deeply hydrate the skin and reduce irritation, redness and calm sensitivity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlackberry Oil\u003c\/strong\u003e – \u003cspan data-mce-fragment=\"1\"\u003esource of Omega 3 and 6, as well as vitamin C and E. 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